A Men's Guide to the Logo Trend

July 20, 2018

A Men's Guide to the Logo Trend
Trunk Club

Ready to rep your favorite brands across shirts, shorts, and accessories? The logo trend is officially back. It's a style statement that has reemerged many times over the years, and right now it's as irresistible as ever. Whether you're nostalgic for skater brands of the '90s or you're all about brandishing coveted designer names, we’ve got three fresh ways to wear this revived trend.

Four articles of men's clothing featuring logos - a hat, Timberland shorts, Nike shorts, and Nike sneakers - laid flat on a light yellow background.

Brand loyalty

Active-inspired separates might be the most obvious place to wear logos, and these sporty styles prove it. Go big on the trend with an oversized logo on a low profile ball cap, basketball shorts, or a pair of fresh kicks.

Classic throwbacks

Who says you can’t turn back time? Designers such as Calvin Klein are bringing back some familiar designs, while labels like Vans and Levi’s are putting new spins on their beloved logos. Go for a timeless sweatshirt or tee with varying degrees of retro intensity.

Four articles of men's clothing featuring logos - a Levi’s tee, Calvin Klein sweatshirt, Vans tee, and a RVCA tee - a hat, Timberland shorts, Nike shorts, and Nike sneakers - laid flat on a light yellow background.
Four articles of men's clothing featuring logos - Converse sneakers, a Helmut Lang tee, a Kenzo polo, and a Saturdays NYC hoodie - laid flat on a light yellow background.

Luxury labels

Now’s the time to show off your style, and this is no place for subtlety. Iconic fashion houses are proudly printing their name on wardrobe staples like tees, hoodies, and sneakers.

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At Trunk Club, our stylists help people build their best wardrobes by discovering what fits their body, their budget, and their personal style.