Show Love to the Logo Trend

July 20, 2018

Show Love to the Logo Trend
Trunk Club

What's in a name? As it turns out, one of summer's top trends. Today, showing off a logo is more than just repping your favorite brand—it’s a way to make a stylish statement. Designers are adding their monikers to everything from understated totes to classic tees, giving you plenty of ways to add a little nostalgia while still looking unmistakably modern. Whatever your favorite labels may be, here are three ways to incorporate them into your wardrobe this season.

Four women's fashion items - a tote bag, athletic slip-on sandals, a black & white scarf, and a white sweatshirt laid flat (with garment logos prominently displayed) - on a pink background.

Low-key

Want a modern look? Try a subtle approach to wearing brand names with less obvious treatment. A logo worked into a graphic print on a top or scarf, or a tote with near-tonal lettering are a few perfect picks.

Classic

No wardrobe is complete without the always-in appeal of your all-time favorite brands. Designers like Burberry, Levi’s, and Tommy Hilfiger are pulling their vintage labels from the archives and giving them new life on sweatshirts and tees. Add modern picks like Opening Ceremony to round out the mix.

Four articles of women's clothing - two t-shirts and two sweatshirts laid flat (with garment logos prominently displayed) - on a pink background.
Four women's fashion items - jogging pants, a patterned backpack, a sports bra, and a t-shirt laid flat (with garment logos prominently displayed) - on a pink background.

Bold

Take your commitment to the next level with ultra-conspicuous lettering. Stylish options for this treatment of the trend include logo-lined joggers, sports bras with branded trim, chic monogram backpacks, and sporty tanks.

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At Trunk Club, our stylists help people build their best wardrobes by discovering what fits their body, their budget, and their personal style.